Will Carius fell in love with perfume in grad school when a housemate invited him to come perfume shopping in San Francisco. This single visit quickly became a habit. After smelling lots of weird and beautiful stuff every weekend for more than 2 months, Will was well and truly hooked on scent and bitten with the urge to make his own fragrances. He gave himself a crash course in perfumery by reading every perfume book he could from the public library, where he discovered scent molecules, bottle design, perfume history, theories of olfaction, and aromachemicals, Berceuse is the result.

We believe fragrances are portable works of art, that they have a meaningful impact on the way we experience the world. We strive to create perfumes that capture the fleeting loveliness of the moment a memory is born, to be replayed like a favourite catch of music every time you wear one.

Berceuse perfumes are rooted in a collaborative process between the perfumer and the creative directors. Here’s how it works:

1. We maintain an internal list of pieces of music of all genres that have deep emotional resonance for us.
2. The perfumer chooses the piece, and the music track then serves as the inspiration, also known as a brief. Once a perfumer has chosen a piece, it belongs to them and we remove it from the list.
3. Each perfume will stand alone as a work of art. We don’t repeat ourselves artistically, so we work with each perfumer for a single fragrance only.