What Do We Say to Coronavirus? "Not Today."
For those of us who are working from home or are otherwise restricting our movements, there is also the challenge of what to DO in the course of so...
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Is Berceuse Parfum Packaging Eco-Friendly?
It's important that our packaging be reusable or recyclable in as many ways as possible, so Will breaks down all the different pieces and how they ...
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How Do I Get Better At Smelling Fragrances?
Scary though new notes might seem, there are a few easy ways to get a better idea of what’s under your nose. The best way to get acquainted with th...
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The Human Element: Why Paper Is Not Enough
What if we took a little more time with our fragrances? Gave them a day or two to really come into their own, to see how we get along with each other?
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There's Eugenol in Your Pumpkin Spice Latté and That's Okay
Eugenol is one of a plethora of misunderstood perfume ingredients. This week, Will breaks down what it is, what it's used for, and why you shouldn'...
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Five Steps to Choosing A Fragrance That Stands Out (In A Good Way)
Fragrance can be scary, and it's easy to go with whatever's popular. But, for those looking for something different who ask, "How do I choose a fra...
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A Few Words About Allegretto 7.2 from the Perfumer Who Created It
"And for the first time, I really listened to the second movement of the seventh symphony of Ludwig van Beethoven." That’s not the truth, but it’s ...
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Minneapolis 5.3 Eau de Parfum
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Allegretto 7.2 Eau de Parfum
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"We wear fragrances because we love them, because they speak to us on some deep level. Fragrance is about you as a person."
Will Carius